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About Aurie: What we curate, why we exist, what we stand for.

Aurie is short for aurum, the Latin word for gold. It also sounds like Ari, which is short for Ariella—hi, that’s me.

I started Aurie because I’m forgetful. I never remember to take off my jewelry before swimming or showering—and if I do, I definitely forget to put it back on. Full gold pieces that can handle everything are expensive, and I wanted something durable, stylish, and still affordable.

So I curated it. Aurie is 18k gold-plated, scratch-proof, tarnish-proof, and water-resistant. It’s jewelry that fits into your life, not the other way around.

But Aurie isn’t just about wearability—it’s about connection. Every piece is named after someone I love. My friends are my inspiration. Their style, their energy, their quirks. Aurie is for the cool girls, the girls’ girls, the besties.

It’s accessible, undescriptive, and unapologetically wearable. No rules, no labels. Just gold that feels like you.

About Ariella: Who I am, where I come from, why I started this.

Hey, I’m Ariella—the founder of Aurie Jewelry and your jewelry hype girl.

I’ve lived all over—Italy, Grenada, Canada, St. Lucia—and my roots are a joyful mix of Caribbean and Italian cultures. That means I grew up surrounded by warmth and music. My vibe? Sentimental but cheeky. I’m bubbly, a little hyper, and deeply loyal to my people.

I’m a Leo sun—aka confident, creative, and always down to bring the sparkle. Leos are ruled by the Sun, which means we thrive in the spotlight, love to lead, and bring warmth wherever we go. If Aurie feels like a celebration, that’s the Leo in me.

I love a good thrift find, a long FaceTime with my bestie, and jewelry that makes you feel like you.
My go-to drink? Iced chai latte.
My ideal weekend? Brunch with the girls, thrifting, and a hike to romanticize my life.
My go-to accessory? Anything that makes me feel like the main character.

Aurie is my love letter to the cool girls, the girls’ girls, and the besties who never skip earrings.

Thanks for being here. You’re already part of the inner circle.